Believe

What do we have in mind that makes us who we are?

Humans are born with the special ability to learn down to every cell. But what exactly is more important, to have something or to believe in something?

Many of times, we use our eyes to think. Whatever we see, we want to have. This is the reason advertisements are so important for brand exposure. When we see it often, it drills into our head. Then, one fine day, we will think of means and ways to get the items even when we cannot afford them, even when we do not need them. Perhaps, we, as consumers do not realize what the marketing experts already know.

Have we ever thought of the difference between marketing and great marketing? Anybody can market their products or services. What exactly make yours so special that people will queue for it? Perhaps it is the quality, we might think. But in actual fact, it is the quantity. It is not the quantity as in offers for bulk purchase. It is the number of times people are reminded of the luxury of having your products or services. People are told that having this means they are on top of the world, they are the privileged.

Of course quality is also important. That is why the first launch is the most valuable. Pre-marketing efforts bring significance in the years to come. Great marketers will know the pain point of their potential customers. They drill straight to the point and make their products and services a must have in this day of life. The illustrations and the short clips that we see day in day out makes us believe that we are in need of it.

Have you ever been to a fashion show and thought that evening gown was so beautiful that you needed one in your wardrobe for the next event you may attend? Have you ever flipped through a magazine and found that clutch matches well with the evening gown you have just bought for the next event you may attend? Have you ever felt that the heels up on the billboard is calling you to bring it home to match the evening gown you have in your wardrobe for the next event you may attend? When is the next event you are going to attend?

When the event finally comes, are you wearing your carefully selected most posh items? Sometimes you do, congratulations! But how many times you do not, simply because they are already out of fashion?  

Great marketers will have you believe that whatever you see is the best and that you truly need them when in actual fact, you really do not.

More people are beginning to understand the power of advertisements and some are getting creative at it. This is great. It is with understanding that we can create something better for everyone. Perhaps the environmentalists need to be more innovative in bringing their message out. Perhaps the naturopaths need to be strong and work together to build more like-minded people to come together in a strong hold. Perhaps they need to learn marketing strategies.

Why do we need to do what we do?

We just love to trust other people more than ourselves. What does it make us? We are just human. We are the regular 99% of the worlds’ population. There is nothing wrong with us. We were brought up to believe in our parents, and teachers. We were told to learn the things we are supposed to learn by the beliefs of the people who care about us. We are just normal.

What makes a successful person? Only 1% of the worlds’ population has a totally different mindset. They believe and truly believe in themselves. They have been told that they are weirdos that they do not belong. They have been given the big NO from people closest to them. They have been mocked. But they truly believe in themselves and hold on to their dreams. When they succeed, they make history. It may take them years or even decades or even after death for their much deserved recognition. As long as we hold true to our beliefs, we are on the right path.

Think big, BELIEVE in yourself.

 

I believe that a man is the strongest soldier for daring to die unarmed.     

Mohandas Karamchand Gandhi (Mahatma Gandhi), political ethicist who employed nonviolent resistance, 1869-1948