Create

Why now? Perhaps the question one should be asking is why not now, instead of why now.

Now is a good time. Considering the situation around the world right now, it is a good time to start anything that we have been dreaming of doing. This is a calling. A calling for something to change.

All along, we are just living the life we thought was the life that is. Day in day out doing the same routine over and over. Life is just as is because it is just as is. There seems to be no way out of the situation at all. Life seems to be fixed, whatever life we are living.

A farmer seems to be just living the life of a farmer. Wake up, head out to the farm, sow seeds, water the crops or harvest the crops. Send the reaps of hard work to dealers and get some money in return. During the lockdown, people are just not allowed to move around too much. Though categorized under essential services, because of the lockdown, a large number of harvested crops are left to rot. Farmers have no choice but to take another route. They go online. Now, consumers can directly purchase from them at a cheaper price, while they are making higher profits without the need to go through middle men. It is a win-win situation.

As for the middle man. Life was great prior to the lockdown. They source for good stuff, then they resell to the end user at a marked up price. There is no need to produce anything to sell, they only need to know where to find something to sell and where to market it to the right audience. However, during the lockdown, many things cannot be done. Perhaps it seems like efforts lost in translation. If they do not change the way they run their business, there will be no business to run after this ordeal. When people can no longer move around like before, it is a good time to bring the business online.

When everyone goes online, this will mean the initial online businesses will be affected because the pie has been cut into way too many pieces. Perhaps this is a great time to think out of the box. What else can you do differently from all the other businesses out there? How can you differentiate yourself from the norm? How to find your perfect niche within an ocean full of sharks.

Some may say that it will be easy for things that people will definitely need to buy to do business. How about those things that are considered redundant?

Nothing ever is redundant. It is the perception of people that makes things useful or not. There are more than 7 billion people in the world. There bound to be people finding something that you are offering. You just need to know where to market and how to market. Knowing the where and how is of utmost importance for any business, regardless of whether or not you are in an industry that many say is dead now.

Take tourism for example. Many companies have ended their business because it is impossible for sustenance when nobody is allowed to travel around. Perhaps it really is the right time to think of something else. Perhaps tourism is not the right business for you. Perhaps this is a good opportunity to change your business model. Every business should be able to sustain even if they are running for at least 6 whole months without any income. If the business is running on a day to day basis, then there must be a weak point in the business model itself. If you are still holding on to it, you will just end up stressing yourself about it right till the end.

It does not matter what life throws at us. It only matters how we look at life. When you know that something is not working well, stiffen your heart, cut loss, and let go. There is no reason to keep hanging on to something that you know will end up nowhere.

The old you will have to first die to create the better you. You do not die literally, you just let go of everything that are pulling you down, and you start anew.

 

To create is to live twice.

Albert Camus, French-Algerian philosopher, 1913-1960